NRF FOUNDATION "STORY" CHALLENGE

In Spring of 2016, I was recruited by a marketing professor to compete in the National Retail Federation’s annual Student Challenge. The goal of the project was to create an original theme for the client STORY.

STORY is an innovative retailer located in New York City.

Each team was assigned a KPMG mentor and was required to produce a full pitch, a website, and a 90 second video. 

Our team won the competition.

I served as the team leader for this project. I created our pitch video, website, wrote copy, made all of our branding materials and designed our paper in Adobe InDesign. To see our entire project visit www.licciardello2.wix.com/gsumadeinamerica

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DESIGN -  Focal wall design. Each "story" has a wall design that features the theme's logo and accents to tie it together. 

DESIGN - Focal wall design. Each "story" has a wall design that features the theme's logo and accents to tie it together. 

DESIGN + COPY -  Designed a subscription box for STORY to engage with customers around the country. Also produced the copy to go on the box. 

DESIGN + COPY - Designed a subscription box for STORY to engage with customers around the country. Also produced the copy to go on the box. 

DESIGN + COPY -  Designed template that highlights the "light bulb moment" of each vendor. These are designed to be placed adjacent to the product. 

DESIGN + COPY - Designed template that highlights the "light bulb moment" of each vendor. These are designed to be placed adjacent to the product. 

DESIGN -  Designed a Snapchat filter to be used during store events. 

DESIGN - Designed a Snapchat filter to be used during store events. 

DESIGN -  Created a t-shirt to be used as promotional merchandise.

DESIGN - Created a t-shirt to be used as promotional merchandise.

DESIGN -  Created a mug to be used as promotional merchandise.

DESIGN - Created a mug to be used as promotional merchandise.

DESIGN -  Signage for our "New York" inspired section. 

DESIGN - Signage for our "New York" inspired section. 

DESIGN -  Signage for our "fashion" inspired section. 

DESIGN - Signage for our "fashion" inspired section. 

DESIGN -  Signage for our "pets" inspired section. 

DESIGN - Signage for our "pets" inspired section. 

DESIGN -  Signage for our section dedicated to vendors who donate to causes. 

DESIGN - Signage for our section dedicated to vendors who donate to causes.